Incorporating a third-party API into your product requires due diligence. What are the key considerations to choosing an API that empowers your users?
Click here to download the guide
Application Programming Interfaces (APIs) enable a major paradigm shift in user experiences.
Instead of shuffling from tab to tab in their browser, users now expect an integrated digital experience where the content and functionalities they need to complete a task are readily available when and where they need it. By providing a single, integrated interface, you can boost platform stickiness and improve user retention rates.
For marketing software companies, accelerating creative workflows is a priority. Many begin their search for a creative API when they realize that users are spending a disproportionate amount of time sourcing creative content.
With the number of creative APIs available, how do you know which one will best support your user experience and scale with your company?
In this guide, we go beyond the basic questions of cost, features, and library size to aid you in selecting the creative API that delivers real value for your end users.
Download the guide to learn:
- The best way to evaluate an API’s content library
- How to assess users’ needs for a creative API with a step-by-step worksheet
- What to look for to accelerate integration time
- How to select an API that reduces risk for your platform and users
- Characteristics of a creative API that will scale with your platform
