Branded Visual Content Benchmarks
A benchmark report of branded visual content production from brands and agencies
About the report
Branded visual content is an essential tool for marketers to be able to tell their brand’s story in consistent but authentic ways. And with 91% of consumers prepared to reward brands for using authentic content, it makes sense for brands to invest in keeping content unique but in line with their guidelines. Shutterstock Custom gets a behind the scenes view at what goes into thousands of branded photo and video shoots requested by their customers and completed through their network. This report takes a look at the trends behind how brands make authentic visual content. Including: • Content production trends by industry • Digital channel usage for visual content • Visual content format trends • Creative concept preferences • Branding specification trends
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