Royalty free logos and logo stock images

A logo is a simple graphic that serves as the symbol of a brand, be it a personal brand, an organizational brand, or a professional brand. The logo can stand in for the brand's full name and brand identity simply by being present. When you put your logo on an advertisement, for example, you're saying "I approve this message." Logos help us quickly identify storefronts, and they create an imagistic symbol of the experience we'll have there that we can easily remember. When we see logos of things we're familiar with, we're more inclined to re-engage and do business again. The right logo sums up your brand identity with only a few cleverly designed lines, like a circle logo or a star logo — and every good brand needs one.

The meaning of a logo graphic is the nature of the brand itself. Often, logos won't have any inherent meaning in and of themselves. They might be a simple symbol, a stylized letter, or a basic illustration. Taken in the context of a logo, whatever image you see in a logo isn't actually indicating that image. Logo graphics borrow images and designs that mean something else, and they repurpose them to mean Your Brand — that means the goods or experiences you offer or represent, the personality of you or your team, and the values you consider important. The meaning of a logo graphic is the experience a customer can experience when they engage with your branding.

A good logo is a functional design. That means that it's easy to recognize, it's easy to understand, and it's easy to remember. Logos aren't necessarily better than one another visual, but they can do a better job of telling your branding story. This means your logo has to feature the right image or design to grab attention and represent your brand. If there's a disconnect between the design of your logo and the branding experience you offer your customers, then it's not a very effective logo. Customers will expect one type of experience based on how your logo represents you, and if they receive a different experience, then they'll be disappointed or put off of your product. For this reason, it's critical to choose the right metaphorical image and style of design for your logo.

A modern logo takes advantage of recent trends in logo design. This can mean contemporary elements like color schemes, line shapes, or types of illustration. It can also mean stylized type design intended to represent the cutting-edge of technology. Rather than more classic logos, which were always symbol- or character-based, and could often be full images in and of themselves, modern logos may feature only a portion of the overall image, sometimes using broken lines or incomplete characters to capture the idea of breaking through tradition. Some modern logos actually imitate more classic logos, but they do so in a distressed or bespoke fashion to make the logo itself look like an antique item. Logos that take chances with their design and offer the viewer something a bit more exciting than a simple illustration are among some of the most eye-catching logos in the market today.

Licensing a logo with Shutterstock requires a few extra steps. The Shutterstock terms of service does not allow you to use stock photos or vectors for something you're going to trademark. In this case, you need to purchase a special exclusive license, which protects you, the image, and the artist. The exclusive license gives you exclusive rights to the image, which means you can use it as a trademark or a logo. An important detail to note is that others may have downloaded the logo you want as a royalty free image for non-logo or non-trademark purposes. Your exclusive license is not retroactive in regards to these previous agreements, so those users who downloaded the image will still be able to use it in royalty free capacities.