Each individual book at Simon & Schuster is treated like a unique creative project, with individual author preferences and audience profiles taken into account. But selecting just the right cover art can make a world of difference when it comes to the potential success of a new or republished title. Simon & Schuster needed to find a creative content provider that could help bring life into their backlist of titles. Not only did the images have to be the perfect balance of sharp, elite, and refined, but they also needed to work for both print and smaller eBook budgets. Seeking licensable imagery that could fulfill publishing needs was a huge undertaking for the Simon & Schuster team. All too often, it would take ages to find that one perfect image, only to discover that it was unavailable for publishing use, appeared on multiple other stock websites, or didn't include high-resolution versions. Spending time negotiating usage, pricing, and availability of images was simply taking up too much of Simon & Schuster's resources without providing best-sellers the results they deserved. The creative team at Simon & Schuster was on a mission to find a solution that could meet their unique publishing needs and take their cover art to the next level.
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