Shutterstock + BBDO:
Creating content to service top-tier clients
Servicing top-tier consumer brands
The client
For more than a century, BBDO has been a global name in advertising, servicing top-tier consumer brands from Pepsi to Dove to Snickers. With almost 300 agencies across 81 countries, BBDO brings custom solutions to clients with the highest expectations. While their solutions may be custom, it's a partnership with Shutterstock Premier that enables BBDO to deliver campaign results. Sure, high-resolution and solid quality were pre-requisites when BBDO searched for a creative content provider. But according to Ilona Siller, an Art Producer at BBDO in New York, customer support was the requirement at the top of their list.
"We were looking for a company that could offer great customer service, easy access to high-res downloads, clear licensing terms, and reasonable pricing."
- Ilona Siller, Art Producer, BBDO Unfortunately, finding a content provider capable of providing beautiful imagery, as well as strong customer service, wasn't as easy as BBDO had hoped. According to Siller, other providers they worked with had, "unavailable reps, no compromise, stock images that looked like... stock." For an agency as fast-paced as BBDO, and with such a high bar for quality, those options just weren't going to cut it.
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McDonald's
H McDonald's ήθελε να κλιμακώσει την κατακόρυφη δημιουργία περιεχομένου. Το Shutterstock Custom δημιούργησε συναρπαστικές ιστορίες στο Instagram επικεντρωμένες στην παρουσίαση ενός νέου προϊόντος, η οποία ήταν τόσο έγκαιρη όσο και αποδοτική.
National Geographic
Μάθετε πώς το Shutterstock Premier αναδείχθηκε σε συνεργάτη περιεχομένου για το National Geographic συμβάλλοντας στη συμπλήρωση της θεματολογίας και στη βελτίωση της διαδικασίας παραγωγής.
BBDO
Η BBDO χρειαζόταν έναν συνεργάτη δημιουργικού που θα μπορούσε να συμβάλει στην παραγωγή υψηλού επιπέδου περιεχομένου για τους πελάτες της. Δείτε πώς το Shutterstock Premier συνέβαλε στην επίτευξη των προσδοκώμενων αποτελεσμάτων.
