The State of Content Marketing
A benchmark analysis of social media content from 350 industry leading brands
About the report
Today mastering social media is a critical skill needed to be a successful content marketer. But with over 56% of marketers using 5-9 channels for every campaign, it's a constant challenge to keep up with the demand to produce more effective content for every channel. We wanted to know definitively how top brands were using social media and what details made their social media habits made them successful. In this report we partnered with data firm Antelope Inc. to analyze the social media content from 350 of the top ranked brands in the world. This report uncovers trends around: • Social content volumes • Social content engagement • Subject matter of social content • Channels where content gets used Download the report to learn more.
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