Visualizing Diversity in Advertising
How marketers around the world are thinking about and using diverse images in campaigns
About the Report
Consumers are proactively voting with their wallets when they find brands whose values match their own. 62% of consumers will buy more from a brand that is perceived to be authentic and living their values. With the widespread adoption of diversity and inclusion as a core value for marketers we wanted to know exactly how marketers were using diversity in their advertising visuals. In this study from Shutterstock, you’ll take a closer look at the state of diversity in advertising and marketing campaigns and learn about: • The use of gender, race, relationships and abilities in advertising • Marketers feelings towards the importance of using diverse visuals • How diverse visuals impact reputation • Thoughts towards regulating visual stereotypes Download the ebook to learn more.
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