Visualizing Diversity in Advertising
How marketers around the world are thinking about and using diverse images in campaigns
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About the Report
Consumers are proactively voting with their wallets when they find brands whose values match their own. 62% of consumers will buy more from a brand that is perceived to be authentic and living their values. With the widespread adoption of diversity and inclusion as a core value for marketers we wanted to know exactly how marketers were using diversity in their advertising visuals. In this study from Shutterstock, you’ll take a closer look at the state of diversity in advertising and marketing campaigns and learn about: • The use of gender, race, relationships and abilities in advertising • Marketers feelings towards the importance of using diverse visuals • How diverse visuals impact reputation • Thoughts towards regulating visual stereotypes Download the ebook to learn more.
View the report
Tell us a bit about yourself to view the report findings
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More resources to inspire your content
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