About the Report
Consumers are proactively voting with their wallets when they find brands whose values match their own.
62% of consumers will buy more from a brand that is perceived to be authentic and living their values. With the widespread adoption of diversity and inclusion as a core value for marketers we wanted to know exactly how marketers were using diversity in their advertising visuals.
In this study from Shutterstock, you’ll take a closer look at the state of diversity in advertising and marketing campaigns and learn about:
• The use of gender, race, relationships and abilities in advertising
• Marketers feelings towards the importance of using diverse visuals
• How diverse visuals impact reputation
• Thoughts towards regulating visual stereotypes
Download the ebook to learn more.