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NEW HEINZ "EZ SQUIRT" KETCHUP FEATURING CHILD CUSTOMIZED BOTTLES FOR BETTER CONTROL, MORE FUN AT MEALTIME
Marking another first for the nation's ketchup king, the H.J. Heinz Company has announced plans for the fall launch of Heinz EZ Squirt, the first ketchup designed especially for kids. Developed in partnership with kids throughout the country, Heinz EZ Squirt helps to transform kids' favorite foods through innovative packaging that provides better control and more fun at mealtime. Tapping into the enormous opportunity associated with America's favorite condiment -- and kids' appetite for it -- Heinz EZ Squirt is expected to increase kids' mealtime fun as well as their trips to the fridge. As the #1 consumer of ketchup, kids consume more than half of all ketchup in the United States. Squirting ketchup onto everything from burgers to broccoli, kids consume more than five billion ounces of ketchup each year. Until now, however, kids have not had a ketchup to call their own. Developed with input from more than 1,000 kids, Heinz has given its favorite consumer the final say, relying on their assistance for the product's packaging, dispensing system, name selection and new color choice. Heinz EZ Squirt features one-of-a-kind packaging innovations that help to make mealtime fun for kids: a new nozzle provides kids with better control and an ultra-thin stream that directs ketchup exactly where kids want it. Whether it's an airplane on a sandwich or flowers on a french fry, Heinz EZ Squirt allows kids to personalize their food in new and exciting ways. The new bottle is also customized with kids' needs in mind, featuring cool curves for smaller hands and easier squeezing. Moms don't miss out either because Heinz EZ Squirt is enriched with Vitamin C, making it the first and only ketchup fortified for children.重要資訊
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