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Pictured is Ireland International Rugby player, Sene Naoupu, launching the Guinness #NeverSettle campaign, as Guinness pledges to Never Settle until everyone belongs in rugby. GUINNESS has today announced its plans to tackle the lack of visibility for women's sport and specifically representation of women in rugby, pledging to Never Settle until everyone feels like they belong in the sport. GUINNESS is working closely with the Rugby Unions, players and social media platforms to expand the profiles of women's rugby and close the gap of coverage of the sport. . Currently 94% of sports media coverage in Ireland is centred on men's sport, leaving just 6% of sports coverage dedicated to female athletes and teams. This lack of coverage, and the shortage of data and information on women's players needs to be tackled so that the disparity in representation within the sporting community can be closed.

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Launch Of The Guinness #NeverSettle Campaign - 14 Apr 2021

Pictured is Ireland International Rugby player, Sene Naoupu, launching the Guinness #NeverSettle campaign, as Guinness pledges to Never Settle until everyone belongs in rugby. GUINNESS has today announced its plans to tackle the lack of visibility for women's sport and specifically representation of women in rugby, pledging to Never Settle until everyone feels like they belong in the sport. GUINNESS is working closely with the Rugby Unions, players and social media platforms to expand the profiles of women's rugby and close the gap of coverage of the sport. . Currently 94% of sports media coverage in Ireland is centred on men's sport, leaving just 6% of sports coverage dedicated to female athletes and teams. This lack of coverage, and the shortage of data and information on women's players needs to be tackled so that the disparity in representation within the sporting community can be closed.

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